Of building city low fan also make its downstream the foreground day hair of course of study of industrial household building materials is austere. However, the property of floor of wood of the 3rd China that will hold in Zhejiang lake city on October 17 grows height forum to go up, zhang Senlin of chairman of association of industry of Chinese forest products thinks, second borrow the crisis to have impact to industry of Chinese wood floor but unapt cause disaster, it is at present everybody is lacked to market confidence only.

Zhang Senlin thinks, the moving orbit of market economy always is mixed in wave crest the loop in trough is ongoing. Floor industry depression won't be long-standing, china is had powerful inside need, the demand of market of Chinese furniture building materials is very big still, development of wooden floor market is big hopeful. "China is current and final rate of consumption is 42% , and the developed country is average and final rate of consumption is 70% , we still have that that is to say the growth space of 28% . " Zhang Senlin thinks, our wooden floor enterprise should want to confidence goes facing this crisis.

It is reported, although Chinese floor industry starts late, foundation is poor, but development is rapid, crop of Chinese wood floor was 361 million square metre 2007, house world the first. However, floor industry also is faced with brand confused miscellaneous, amount of own intellectual property is little, coessential change an appearance serious, the domestic trouble and foreign invasion such as competition of low administrative levels, space of profit of wooden floor company is in ceaselessly compress. "But wooden floor enterprise ought not to exaggerated, cry ' did not go down alive ' , just they are unaccustomed than before low increase rate. " Zhang Senlin says, before average and annual grow 13% to control, american of this one increase rate daydreams repeatedly do not have the courage to think. Although the small this year town that confuse a room affected wooden floor industry, but wooden floor sale still grew 8% first half of the year this year. Reporter also from floor of Chinese real wood -- Na Xun knows Zhejiang lake state, in whole economy depression big setting falls, industry of Na Xunmu floor is in steady progress state of affairs, this year first half of the year, sales revenue of wooden floor industry amounts to 4.5 billion yuan, grew 48% compared to the same period.

"But do not innovate, have no way out along the old road in the past. " Zhang Senlin thinks, borrow the crisis this to be pounded to industry of Chinese wood floor not small, accelerate the likelihood industry to shuffle. And want to be in this " knockout " in triumph, floor industry should take the innovation of the enterprise and research and development seriously, pay attention to the content of science and technology of the product, add the function of the product and diversification, implementation industry structure is optimized upgrade. The reason that should pay attention to sale at the same time is changed, ten million cannot take the route that low competes.
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