4 kinds of resource that manage what figure force, manpower, material resources, financial capacity is weighed by international business circles for the enterprise. And figure force also by fair the new power that considers as 21 centuries the enterprise. In the industry competition nowadays, good company image strength can establish brand image effectively not only, and can bring enormous economic benefits. Design association statistic according to international, if company image invests 1 dollar, can achieve the earnings of 227 dollars.
As the rapid development of socioeconomy, furniture is used via breaking away from the basic skill of sex of function of durable consumer goods already, and become people to pursue style, flaunt the tool of individual character. After satisfying basic family expenses function, still need to satisfy people " eyeball " the need to aesthetic feeling. Because this figure force is in,furniture industry appears more important. Also have many furniture companies in recent years making figure force respect show scene, I love me family property of government of house of the home, Home Jia Lu, emperor, be good at power the terminal figure such as furniture is designed very outstandingly, their terminal figure became a brand to show the window with transmission.
Scientific optional location makes the billboard that never disappears
The president of some top class and fashionable brand is in Italy when Shanghai is new store optional location, say " to fashionable brand character, means of any a kind of conduct propaganda, the brand shop that be not a patch on opens him or flagship store " this word without preamble point out the main effect that storefront publicizes to the brand. Such concept got be carryinged out thoroughly as much in emperor government family property, "Without good optional location, we would rather defer set up shop " , this is the slashing requirement of emperor government family property to optional location. In the beginning of brand of emperor government family property holds water, cut high-end furniture market directly, leave in the whole nation at present gave store of about a hundred image. At the same time emperor government family property still thinks the first argument of optional location of set up shop is pair of guest discharge hold and control, because this matters to the outstanding achievement of storefront directly, the quality of passenger flow is more more important than its amount at the same time. The target that consumes look focusing ability at having because of family property of this emperor government consumes a group.
In the optional location process of the inn in inn, emperor government family property also is having his level: Is this bazaar entered what brand be stationed in? Sales volume how? Emperor government family property thinks: "Enter when be stationed in bazaar, best choice and contest taste than the shoulder house. Best choice and contest taste than the shoulder house..
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