Of domestic trouble and foreign invasion 2008, the pattern that market of Chinese wood floor develops, had been the competition between simple enterprise and enterprise no longer, however the intense antagonism between industrial catenary and industrial catenary. 10 years when develop in market of domestic timber floor, the product of great majority enterprise innovates confine locates at coessential, competition a person of same business of bureau be confined to, management eye shot bureau be confined to travels together. This brings about the focus that company place cares and pays close attention to, stay in the enterprise itself that forms market competition menace with oneself directly only, care about the comparison of only month sale already, also care about region market quantify contrast, and the big change that overlooked more and exterior element to bring.

2008, develop the occurrence of new condition, new issue and new case as domestic and international macroscopical economy, industry of Chinese wood floor is bearing exterior market environment and business are underlying the double test of management pressure. The uncertainty that grows to answer future and the development foreground that short-term Neibingbule watchs, wooden floor enterprise is forced to turn in order to maintain channel, keep the market and the position war that keep actual strength to be a target.

At this late hour, industry of Chinese wood floor the bibcock enterprise of 3 large category, be in ensure original advocate industry dominant position while, the strategic position with comprehensive long-term plan. The most apparent show is, the company jumps out in succession the competitive confine with product single category, enlarge the market actively space and breed new development latent capacity: Aggrandizement floor, real wood floor, solid Mu Fu joins a floor board " 3 arrows volley " , had made the new way that a lot of companies grow at present. As a whole, the diversity demand of the market, advocate the bottleneck that industry grows and exterior temptation this " ternary " action, decided wooden floor enterprise carries out product diversity " live wire is outspread " the strategy. The road of diversity, be opposite undoubtedly the real significance with extend energy of the market, saving to have firm channel, important, but also waited a respect a moment to raise taller requirement to ability of the comprehensive strength of the enterprise, group and market staying power. The diversity strategy of enterprise of Chinese wood floor, the real problem that must note: The battlefront that is an enterprise spins, resource force of dispersive, control is abate, put in the harmonious risk that much system runs; 2 be " flourish of one flourish all, caustic of one caustic all " related concern, affect pair of brands or assess a risk of the enterprise in the round; 3 it is to break origanization construction, rebuild the difficulty of interior government mechanism increases greatly.
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